Hatch's Caskets

We will use product branding by creating compelling brand stories and developing brand loyalty. Specifically, we will craft brand stories by sharing meaningful testimonials from families that emphasise how our service honours heritage and ensures a dignified resting place. In addition, we will build brand loyalty through personalised consultations and exclusive events, enhancing customer satisfaction and encouraging positive word-of-mouth referrals.

We will use Premium Pricing and Bundled Pricing strategies. Premium Pricing will be implemented to reflect the exclusivity and high quality of our cemetery plots, appealing to customers who value tradition and are willing to invest in a prestigious final resting place. Bundled Pricing will offer packages that include additional services such as customised memorials or floral arrangements, providing added value for customers seeking convenience and a complete end-of-life arrangement.

HatchThoseCasket’s -> Direct Selling -> Customer Service -> Product Sold
Through Direct Selling, we can provide an experience where our team of specialised individuals who have attained years of experience regarding cemeteries can address your needs, answer any inquiries, or even offer recommendations, ultimately helping the customer feel comfortable with us but also in their decisions. In addition by incorporating customer service within the distribution channel, we can ensure there's ongoing support throughout the purchasing process, evidently the most important part in a decision that could be life-long, ultimately giving us the ability to assist customers with any concerns and making sure the transaction is flawless, enhancing customer satisfaction and loyalty.

Through the use of advertising, Hatch’s Casket will be able to inform, persuade and remind our target market about our cemetery plot services. Through the use of target advertising campaigns across digital platforms and local media, we can inform customers about our unique benefits and flexible service options you won't find anywhere else. Additionally, we will showcase testimonials and special promotions to highlight our value and finally to maintain our brand presence so we stay on the top of everyone's mind, we will implement reminder ads through digital campaigns, ultimately allowing us to remain visible and relevant to customers, new or existing.