Hatch's Caskets

Objective 1: Increasing Sales
Specific: Increase sales of graveyard plots by 20% within the next 12 months by targeting both preneed and currently need customers.
Measurable: Track the number of graveyard plots sold each quarter and compare against the previous year’s figures.
Achievable: Implement targeted online and offline advertising campaigns, offer limited-time discounts, and partner with local retirement communities.
Relevant: This goal aligns with our mission to provide peace of mind preservation by making our services more accessible.
Time-bound: Achieve the 20% increase by the end of the next 12 months, with quarterly check-ins to check progress.

Objective 2: Improving Relationships with Customers
Specific: Increase customer satisfaction scores by 15% within the next 6 months by enhancing customer service and providing personalized support.
Measurable: Use customer satisfaction surveys.
Achievable: Train employees on empathy and customer service best practices, and implement follow-up procedures to ensure customer needs are met after the sale.
Relevant: This goal supports our mission by ensuring that we provide compassionate service.
Time-bound: Achieve a 15% increase in customer satisfaction within 6 months, with monthly reviews to monitor progress.

Legal forces in Australia, such as zoning laws, land regulations, and burial act requirements, will influence how we will implement its marketing strategies, including building relationships in retirement homes and respectful social media messaging. When creating relationships with individuals in retirement homes, legal compliance will also be necessary to ensure that any promotional efforts are not seen as coercive or misleading, adhering to consumer protection laws. Additionally, zoning and burial laws will affect how and where we can promote our services in these environments.

Within our marketing strategy, we will utilise culture, by emphasising cultural sensitivity and a compassionate internal culture, we can market ourselves as a business respects the diverse traditions and customs, evidently appealing to customers who prioritise such values within burial services. Additionally, ethical policies such as clear pricing and compliance with legal regulations will allow us to form trust and credibility with our consumers. Ultimately, by building a image regarding empathy and customer care, our compassionate and personalised can become a selling point